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Growth Strategies for the New Year: It’s All About Relationships

Sue Woodard
Jan 13, 2013

If you are like most successful MLOs, growing and improving your business is your primary professional goal for this New Year. While there are many ways to do this, one technique that top-producing MLOs who run rewarding and thriving mortgage practices always include in their plans is a focus on building and maintaining strong referral relationships. And to do this efficiently, they have systems in place that allow them to continually create new referral relationships, as well as profitably maintain existing ones. So the answer is clear … if you want to work with more referral partners and keep them coming back to you, then you need to emulate the top producers and implement the systems necessary to attract and nurture referral partners and reap the rewards of an expanded network of referral-based business. You may already know this, but the challenge is this: What are you actually doing about it? To get started, ask yourself these important questions: ►What system do I have in place currently that keeps me at the forefront of my referral partner’s minds? ►How will I ensure that I capture more referred leads over the coming year? ►What methods am I using to develop relationships and begin to gain business from new referral partners? If you don’t have solid answers to the above questions, consider one of the industry’s proven successful and most effective tools to accomplish these goals: Platinum Marketing from Mortgage Success Source. It gives you the one-two punch you need to achieve greater success—effective content specifically targeting referral partners, as well as an easy-to-use marketing system that guarantees you’ll set yourself apart from the competition, simply and easily. Developing high-impact, credible marketing content and keeping it up-to-date can be a daunting task for your already over-worked team. But it doesn’t have to be. Platinum Marketing has an extensive library of e-mail, print and social media and video campaigns, updated with the freshest content designed by professionals and fueled by the industry's finest writers. But great content is not enough. You need to confidently and consistently brand you and your company at every touch point including on your e-mails, newsletters, postcards and flyers. One way to do this is to personalize each marketing piece with your name, contact information, photo and logo, and Platinum Marketing allows you to do this with ease. This not only allows you to “buy brain cells” and stay in front of your referral partners minds, it establishes professional trust and confidence in you as the individual they recommend to their clients to do business with for their mortgage. If you’re like most mortgage professionals, you don’t have a spare minute in your day. How do you find the time to get your message out? Your time is valuable and you have to use it wisely to ensure you reach your goals. The automated marketing engine from Platinum Marketing is just the solution. You can quickly and easily schedule and deploy targeted outbound marketing campaigns that reach your referral partners at the right time via e-mail, print and social media syndication. With Platinum Marketing you have the tools you need to build and maintain profitable referral partner relationships and make your 2013 your best year yet. To learn more about any of the business-building resources from Mortgage Success Source, visit or call (800) 963-1900. Sue Woodard is president of content and publishing for Mortgage Success Source in Holmdel, N.J., a provider of integrated marketing and sales support solutions. She can be reached by e-mail at [email protected]
Jan 13, 2013