The Mortgage Bankers Association (MBA) has revealed a new brand identity, including a new logo, corporate messaging and Web and e-mail domains. MBA’s fresh look reflects a new and improved association identity and is designed to be more streamlined while leveraging the strength and meaning of the association’s acronym—MBA.
“This new brand reflects MBA’s forward looking approach, and brings us fully in step with who we are now, and where we will lead our industry into the future,” said MBA’s President and CEO David H. Stevens. “Our message behind the brand is simple: We put our members first. We are constantly evolving to better support and serve our members. We pull strength from the broad diversity of our membership – by bringing them together – in one voice with one vision – on behalf of a vibrant and sustainable real estate finance system.”
As the Mortgage Bankers Association is commonly referred to as MBA, the new logo uses this acronym but with the distinction of a capital “M”, “B” and lower-case “a.” This approach also reinforces the association’s focus on the “Mortgage” “Banking” industry, and our commitment to the firms and individuals that MBA represents and supports 365 days a year. Without them, homeownership, as well as access to affordable rental properties, office space, community centers, hospitals and more, would be nothing more than a dream for all Americans. Mortgage Banking is critical not only to our economy, but to the everyday lives of the people it serves. And it’s what our members do best.
“Our new brand identity capitalizes on the strength and power of our acronym,” said Debra W. Still, CMB, MBA’s Chairman. “The M-B-A letters define us. Our new logo clearly puts our identity in the spotlight. It allows us to boldly stand out in a complex industry, while making the most of MBA’s solid reputation as the strongest advocate for all members of real estate finance.”