Freedom Mortgage Corporation appointed industry veteran Carl Streicher as the company’s new senior vice president and western division leader. Carl has more than 23 years of sales and executive experience in the mortgage industry, and a demonstrated track record of building and cultivating sales teams to achieve double- and triple-digit growth.
As Freedom Mortgage’s senior vice president and western division leader, Carl is responsible for establishing and building out the company’s retail sales division for the Western U.S., an area comprised of California, Arizona and Nevada. Carl is charged with managing all day to day operations involved in creating the western division’s sales team, including development of policies and procedures, recruiting and on-going training.
“We have plans to open 12 to 15 new offices in California, Arizona and Nevada in the next 18 to 24 months, and we have a great strategy for attracting and retaining key talent to drive volume in those branches,” said Streicher. “With the market shifted to a purchase-driven market, what many lenders don’t realize is that loan originators need a different type of support than they did with refinances. Freedom has the processes and infrastructure that not only support retail originators, but also help them succeed in a purchase market.”
Before joining Freedom Mortgage, Streicher spent 11 years in executive and sales positions with Countrywide and Bank of America. He started as a branch manager for Countrywide in the Carlsbad area of San Diego, California, and in less than five years, grew his branch to one of the top performing Countrywide branches in the country. He has created, coached and cultivated teams, developed policies and procedures and managed multi-state regions. During his role as divisional sales performance executive with Bank of America, he grew his four-state territory from 105 to 163 people, and increased volume from roughly $74 million to $170 million per month. Prior to his work with Bank of America, he held various sales and management positions with North American Mortgage, Richmond American Homes, Accubanc Mortgage and Medallion Mortgage.
“We are in a serious growth phase at Freedom Mortgage so we need a strong leader who has not only a track record of successfully building out multi-state territories, but also the same business philosophy as we do,” said Freedom Mortgage’s Executive Vice President of Retail, Kevin Buckthorpe. “Carl is an ideal fit for us. He believes in the same back-to-basics approach that has made Freedom successful for 23 years. For Carl and for Freedom, it’s all about expertise, ongoing education, and putting the borrower first. We couldn’t be happier to have him as part of our team.”