Mortgage Returns has announced the company has enhanced its technology and services to enable mortgage originators to maximize their ROI by marketing more effectively to their customers, prospects and referral partners. Enhancements enable mortgage originators to do the following:
►Automatically upload new customers and prospects from the LOS directly into Mortgage Returns;
►Order direct mail straight from Mortgage Returns’ new Storefront marketing solution;
►Reach Spanish-speaking customers with one-to-one direct mail and email marketing;
►Create company, branch and loan officer websites; and
►Gather valuable feedback on the mortgage company and its loan officers through a post-close email survey for borrowers and realtors.
These features are in addition to Mortgage Returns’ Business Analysis Report, which was released earlier in the year and provides originators with detailed data on production statistics, marketing ROI, customer retention and loan officer performance that can be used to increase the impact of their marketing efforts.
“The new enhancements enable lenders to improve the effectiveness of their marketing programs and increase marketing ROI by capitalizing on their relationships with customers, prospects and referral partners,” said Jim Blatt, CEO of Mortgage Returns. “Our 're-imagined' approach to marketing services has resulted in a TRUE CRM, and the enhancements will help to support that vision.”