The lending industry accesses and pays for Internet services to purchase leads, create business Web sites, and communicate with customers via e-mails and instant messenger software. Could you benefit from and increase your volume by using free services available on the Internet?
What if you utilized chat rooms for business referrals? What if you became a Loan Surfer or Mortgage Pro, with free Internet access to people across the country? You could be the leader in chat room business for loans.
It will take some time to develop, but you could build an entire network of professional relationships, with people who may never physically meet you, by developing the relationships on the Internet through chat rooms. Examples could be the credit correcting master guru, along with a grant and gift individual, and a real estate agent/attorney assistance relation.
When a consumer contacts you for any assistance other than a loan, you could refer them over to your network team. When they want a loan, that's when you e-mail, create an attachment to drop down, or have an instant messenger conversation on completing the application and returning it. The others within your network team would likewise refer loans to you as part of the network team relationship.
Now I admit, this is not the first original thought on utilizing chat rooms. There are some established network members with exclusive chat room access. You must be referred by someone who is a current chat room member and/or pay a membership fee for the access. These existing systems are very businesslike and professional.
The original thought comes into play on utilizing and organizing existing open and free chat room access. Why not emulate businesslike characteristics and be professional on the open Internet market? The specifically tailored professional chat rooms make up a very small percentage when compared to the open Internet chat rooms that exist.
MySpace, the popular social networking site, certainly went through a process to secure and protect people, and has developed into a large draw. In fact, the older age range (35-plus) represents more than 50 percent of MySpace's users. This may be a great source for free marketing.
With most things becoming less expensive or free to the customer, why not incorporate the use of chat rooms for marketing purposes? You could simply run a second computer that would be continually monitoring and blast messaging various chat rooms. When a response would hit, you could be alerted for quick action on your part.
"You've got mail" would change to "You've got clients" on your messaging page, and your business is expanding into cyberspace at no charge for the service to facilitate it.
The key is always service. Become committed to entering into and responding quickly in the chat rooms. After all, if you are reading this article along with thousands of others and are impressed, someone else is already striking the keyboard and becoming the Loan Surfer and you are busted. Start chatting now!
Joe Corno is president of Utah-based We Be Consulting and Seminars. He may be reached at (801) 836-2077 or e-mail [email protected].