Caliber Home Loans Inc. has announced that Tim Kirchner has joined the company as national marketing director. In this role, Kirchner will be responsible for creating and implementing marketing strategies for Caliber's various origination businesses and servicing platform.
With 25-plus years of experience in the mortgage industry, Kirchner has worked with some of the industry's largest and most recognizable brands. He possesses a deep understanding of the marketing field and recognizes that the customer experience is more important than ever in today's competitive mortgage marketplace.
"Tim brings to Caliber a level of talent and expertise that will facilitate the alignment of our marketing strategy with both sales and company objectives and help drive our growth initiatives," said John Bianchi, Caliber's EVP National Retail Lending. "He has a proven track record in our industry, as well as a strong understanding of the business today. We are excited to have him on our team and look forward to him helping us grow our business, build our brand, and separate Caliber from the competition."
"I am excited to join Caliber at a point in time when both the Caliber Home Loans business and brand are growing so rapidly," said Kirchner. "Caliber's leadership team has a clear vision on how to best position the Company in an increasingly competitive marketplace and recognizes that the most successful marketing strategies are customer-centric strategies. I look forward to working with the entire Caliber team to further establish and elevate the Caliber brand and to being a part of their successes going forward."