The Lenders One Mortgage Cooperative recently added two new vendors to help its lender members respond to the changing digital preferences of homebuyers. Easy Mortgage Apps and The Turning Point were announced to Lenders One members at the recent biannual conference.
“We know homebuyers today are going online to research information about homes, home values and mortgage information,” said Jeff McGuiness, CEO of Lenders One. “The best-in-class technology solutions offered on our vendor platform enable our members to take advantage of the anytime, anywhere nature of the modern sales cycle.”
Easy Mortgage Apps allows loan officers to better serve consumers and real estate agents. With the private-label software, loan officers, borrowers and real estate agents can track an application status, communicate with all relevant parties and securely share time sensitive data from any mobile device. “Leveraging technology to make the home lending process more efficient and transparent is how we got started,” said Michael Kelleher, founder and executive vice president of Easy Mortgage Apps. “Our goal is to deliver a mobile-centric solution to minimize latency while improving efficiency and productivity, which aligns perfectly with the Lenders One mission.”
The Turning Point's MACH3 is a robust marketing automation platform that digitally connects companies, loan officers, their clients and referral sources. The Turning Point’s compliant, easy-to-use, turnkey platform helps maximize the potential of loan officers and mortgage customers, delivering measurable improvements in sales and productivity.
“The Turning Point is delighted to help bring a holistic, compliant, technology-driven marketing solution to the Lenders One membership,” commented Brandon Perry, president of The Turning Point. “When applied in a thoughtful manner, data-driven marketing can have enormous impact on growth in any market cycle. We are delighted to offer our MACH3 platform and expertise to the membership of Lenders One.”
“With the increased prevalence of technology in our day-to-day lives, lenders must keep up and deliver content and services to clients in their preferred format,” McGuiness concluded. “Lenders One is committed to ensuring that the scope of our member benefits are relevant in every environment.”