Zillow Announces Coming Soon Housing Inventory Search – NMP Skip to main content

Zillow Announces Coming Soon Housing Inventory Search

NationalMortgageProfessional.com
Jun 12, 2014

Zillow Inc. has announced the introduction of Coming Soon inventory to its home shopping experience on mobile and the Web. Now, for the first time on Zillow, home shoppers can search for and find homes that are not yet on the market, but expect to be listed for sale within 30 days. In competitive markets, where inventory moves quickly and bidding wars are common, access to Coming Soon inventory gives home buyers an important leg up. Buyers interested in a Coming Soon property are able to line up their agent and get pre-approved in order to move quickly to place an offer once the home is listed for sale. Additionally, buyers now have an even more comprehensive view of regional housing inventory, and are able to make a more informed evaluation of current for-sale properties against what will soon be available. Home shoppers can choose to see Coming Soon inventory when searching within a neighborhood or city on Zillow, simply by choosing "Coming Soon" in the search filters. Shoppers will see Coming Soon listings on the map alongside traditional listings. Buyers and their agents interested in Coming Soon properties are able to directly connect with listing agents through the contact form alongside the listing. Similar to a Coming Soon sign in the yard of the physical property, displaying a home as Coming Soon on Zillow helps agents and their sellers gauge buyer interest and test the list price against current market conditions, and can help reduce the total time a home is on the market. It also provides unparalleled marketing exposure to the more than 81 million home shoppers who visit Zillow every month. "Zillow is committed to giving buyers access to inventory that was previously hard to find, so they can make better decisions," said Jeremy Wacksman, vice president of marketing and product management at Zillow. "By offering a glimpse into a market's future housing inventory, home shoppers can rest assured they have the broadest possible view of the local market to find the right home, and sellers can feel confident their home is being marketed as widely as possible." Coming Soon is an exclusive marketing feature specifically for Zillow Premier Agents or brokerages and MLS's that have a direct feed to Zillow. Premier Agents can list a home as Coming Soon through a new landing page. Properties will instantly be converted to "for sale" once the homes are officially listed for sale in the local MLS.
Published
Jun 12, 2014
More from
Tech
Banks And Investors Stake Claim To Their Domain

December 22, 2021, Valencia’s fully digital auction house will auction off .finance and .financial domain names.

Tech
Dec 02, 2021
Why Short-Term Closing Fixes May Be Holding Lenders Back

2020 became a record year for eClosing and eNote adoption

Tech
Dec 01, 2021
Servion Taps Sagent For Consumer-First Servicing Tech Stack

A 7-year deal between Servion Mortgage and Sagent will equip Servion with Sagent's tech stack for performing, non-performing, and consumer experience.

Tech
Nov 29, 2021
OptiFunder Secures $25 Million In Capital

OptiFunder, a warehouse management system provider for mortgage originators, raised $25 million in additional capital lead by Arthur Ventures, a growth capital firm focused on high-growth, founder-led and capital efficient B2B software companies.

Tech
Nov 23, 2021
Guaranteed Rate Adds New Chief Product And Technology Officer

Guaranteed Rate named Dr. Ramesh Sarukkai as the company’s new chief product and technology officer.

Industry News
Nov 22, 2021
Fintech Mortgage Proven To Reduce Racial Bias In Lending

Technology-based Fintech mortgage may be the answer to reducing, and ultimately eliminating, racial bias and discrimination in lending.

Analysis and Data
Nov 19, 2021