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HomeTown Lenders Utilizes Roostify Tech for Facebook Transactions

NationalMortgageProfessional.com
Aug 18, 2014

Roostify has announced that HomeTown Lenders has used its technology platform to offer direct-from-Facebook mortgage applications. The new capability was introduced in July. “We have a lot of followers on our Facebook pages, and we wanted to make it as easy as possible for them to apply for mortgages,” said Matthew Hillis, CIO of HomeTown Lenders. “We are already seeing people applying for—and receiving—loans directly through our Facebook page. Roostify’s underlying technology makes it easy for loans to be processed quickly, and this integration with our Facebook page is making it even easier for people to buy the homes of their dreams.” The integrated experience leverages Roostify’s bank-level encryption of the entire mortgage application on its secure server. The tool’s unique predictive experience allows consumers to complete full loan applications and provide documents within minutes, and it is common for mortgage applications to be processed in one or two days, rather than several weeks. “Doing business on the Internet is all about seamless integration, ease of use, and security," said Rajesh Bhat, CEO of Roostify. "By giving people the ability to safely apply for loans directly through its Facebook pages, HomeTown Lenders is able to reduce ‘drop-offs’ and convert prospects into submitted applications as quickly as possible – in the same place that they market to consumers - without making them open new browser windows or visit other web pages. Whether it is social networks, mobile devices, or the Web, Roostify makes it easy for consumers to apply for and close mortgages using their platform of choice.”