CRM Provider Vantage Production Launches Vantage Retail Sites

Vantage Production LLC, a provider of customer relationship management (CRM) solutions for mortgage lenders, has announced the launch of Vantage Retail Sites, the first of a series of Web sites aimed at driving Internet-based sales while increasing lender control over origination compliance. Named Vantage Integrated Sites, this new family of websites brings the power and control of the company’s Vantage Integrated Production (VIP) CRM solution to both direct and referral distribution channels. “We have a singular corporate mission,” said Paul Zoukis, Vantage Production’s CEO. “Our goal is to maximize lender revenue and productivity while ensuring compliance across all sales channels.  Prior to this launch our focus had been on traditional retail and call center sales. With Vantage Retail Sites, we now empower lenders to safely and easily expand their Internet business.” Vantage Retail Sites allows both the lender and the mortgage loan officer (MLO) to build their brands and effectively promote themselves and their products, while providing a highly satisfying buying and support experience to the consumer. Borrowers will be able to take advantage of relevant, timely news and information, enter short or full 1003 mortgage applications, and check on the status of their application while in-process. “While websites have been available for years, they must be integrated within the CRM framework to be truly effective,” said Zoukis. “This allows the Internet to be managed like all other distribution channels, with leads effectively captured and managed, the sales process made as consumer-friendly as possible and the MLO relieved of virtually all unnecessary tasks.