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Title Alliance, a national developer of RESPA and state compliant title affiliated business arrangements, is implementing NextDeal (formerly Digital Docs.net) technology in affiliate offices nationwide. NextDeal technology is designed to increase closings and customer count as well as alerting the closing agency and its professional customers when past homeowner-clients are likely reentering the market.
Robert Reich, president of NextDeal, says that the product has a high success rate growing customers’ revenues by increasing market share and helping those clients to capture repeat business. He notes that the system will help Title Alliance agents to stay competitive by tapping into a portion of the market Realtors and lending officers struggle to reach: Return business.
“It’s well known that many Realtors and loan officers retain very little repeat business. Why? Because they’re never sure when a homebuyer will return to the market," said Reich. "NextDeal’s title agent customers know first when homeowners are planning to return to the market—keeping our customers ahead of their competition.”
Title Alliance Marketing Director Lindsay Smith said that Title Alliance is always seeking new ways to help its affiliates stay ahead of the competition, from compliance to sales. She noted that the NextDeal platform allows Title Alliance affiliates to notify their clients (loan originators or Relators) when new business could be available, a true value-added service.
“If our agents can help our affiliates and partners win market share at a time when winning new business is a real battle, it positions them as strategic partners, which is exactly where the successful settlement services firm wants to be," said Smith. "It’s also a win for the consumer, who no longer has to hunt through stacks of paper to find his or her key mortgage documents, but rather, can access them online at any time.”