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Hammerhouse Seeking Originator Input for Fifth Annual Survey
Dec 05, 2014

Hammerhouse LLC has announced the launch of its Fifth Annual Survey of Originators’ Opinions, which has become a source of loan originator opinions on critical issues facing the mortgage industry and impacting their production and job performance. The Annual Survey of Originator Opinions has become a resource for leaders and mortgage lenders, as they focus on supporting, attracting, hiring and retaining top production talent with relationship-based, transferable books of business.

To participate in this Annual Survey of Originator Opinions, click here and enter for a chance to win an iPad or visit the “What’s Hot” section on the company’s Web site. The survey will take less than five minutes to complete.

“The year 2015 will be the first year of the post-Federal Reserve’s quantitative easing, as well as a projected reduction in mortgage originations from $1.8 trillion in 2014 to around $1 trillion projected in 2015. It will be a year filled with scratching and clawing for purchase business and we expect to see dramatic movement in the industry as consolidation, geographic assessment and product rebalancing intersects with regulatory compliance and operational efficiency,” said Drew Waterhouse, managing director of Hammerhouse. “We appreciate and respect the time of those who consistently participate in our annual survey and ask for those who have not yet, to take a few minutes to complete this survey. It helps shape a better, more aware, mortgage industry and creates visibility to the core components that impact and best represent the needs at the street level.”

As a thank you for participation, Hammerhouse will randomly select one respondent to receive an iPad. The winner will come from survey submissions received no later than Jan. 15, 2015. The raffle winner will be posted on the Hammerhouse Web site on Feb. 2, 2015. Hammerhouse will be quantifying the results from the survey and will make them available on its site on Feb. 16, 2015 for all those who participated.

The Hammerhouse annual survey covers the Six Core Components evaluated during the Model Match process within the mortgage origination industry: Leadership, Culture, Business Model, Operations, Technology and Geography. All mortgage loan originators (bank, mortgage bank, correspondent or broker) are invited to complete the survey. Answers are confidential and will only appear in an aggregate analysis. Results of the survey are used to educate lenders and vendors on the perceptions of loan officers, and to advocate for improvements that will benefit loan officers, leaders, lenders and consumers.

The Hammerhouse Fourth Annual Survey of Originator Opinions released in early 2014 demonstrated:

►Market concerns had supplanted regulatory oversight as the top issue facing the industry.
►Lender’s operational capability was joined by marketing support as their most important attributes.
►Leaders of lending organizations are now being judged more on their ability to communicate and to be accountable for their actions.
►Originators are not being sufficiently represented in the recruiting process.
►Overall loan volume will drop, but personal production will rise.
►Satisfaction with their firms and their careers remains high.

This year’s survey will continue to track trends in originator opinions across the Six Core Components, but also focus on originator views at the street level. Hammerhouse believes that current trends suggest originators who are aligned with a firm that is Vertically Model Matched for their market will continue to excel with customers and referral partners at the local level and will be best positioned to outperform peers.

Dec 05, 2014