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HomeUnion has announced that it has added comprehensive search capabilities to its investment management Web site. Now, investors can enter their investment preferences and automatically search investment properties in 12 of the top SFR markets. HomeUnion applies its proprietary algorithms to filter through tens of thousands of available properties to identify the best investment opportunities. The filtered properties are then reviewed by on-staff, local market experts, who have an intimate working knowledge of a particular real estate market to create a final vetted list that is displayed on HomeUnion’s online investment portal. The factors involved in choosing markets, neighborhoods and properties include home prices, rents, vacancies, historical performance trends, employment diversity and population growth.
The interactive property search capabilities allow investors to see the investment potential based on whether they will finance their investment or pay cash. Investors can also search the HomeUnion property database based on a variety of variables including: Projected return-on-investment (ROI), price range, market, property type, investment amount, appreciation and year built.
“We are providing investors with tools that enable them to do due diligence and select properties based on their investment criteria. While cash-flow and appreciation are the most important factors for investors when choosing single-family rental investments, investors also are concerned with price range, property type, and of course ROI,“ said Don Ganguly, founder and CEO of HomeUnion. “Our new search/matching capabilities now automatically present the SFR assets that best meet specific investment criteria.”
HomeUnion’s investment site allows individuals to invest in single-family real estate, an asset class that was previously not available to the casual investor. With HomeUnion’s guidance, investors choose a property that best fits their investment needs (income generation, growth or a combination of both). HomeUnion helps them complete the purchase and then handles the ongoing management of the property, which includes finding solid tenants and maintaining the property. The site has been operational since May and the company has more than $20 million in property under management.