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The creators of National Real Estate Post have opened a new venue for the path of homeownership with the start of what is being billed as the world’s first interactive smart TV home search portal.
MoveTube, which launched last Friday via the Roku 3 streaming media player, enables people to view 1.4 million properties across the United States that are currently available for sale and for rent. All listings are interactive, enabling viewers to e-mail the real estate agents and lenders attached to the properties.
“It’s the perfect search format,” said Frank Garay, co-founder of National Real Estate Post and co-host (with Brian Stevens) of “Hash it Out” on Mortgage News Network. “It is more fun to do this on a TV than on your computer.”
Garay stated that although MoveTube went live four days ago with no publicity, it has already generated “thousands of channel loads and hundreds of registrants” eager to review the listings, which are provided to MoveTube via ListHub and the multiple listing services.
But why is MoveTube the only housing-related entity on Roku 3 now?
“No one entered the space yet,” said Garay, who predicted that the smart TV technology will soon become ubiquitous in every household. “Look 10 years down the road—there will be no need for satellite dishes. All you will need is the Internet—your TV will stream everything you want. You’ll pick and choose everything you’d like to see.”
Garay intends to expand MoveTube to the Roku 2 and Roku Stick streaming devices in the coming weeks.