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The site was designed by Guardian’s internal Web and information technology team, and coordinated by Anisa Johnson, vice president of marketing and communications; and Trinity Lancione, marketing coordinator in Guardian’s Grand Blanc, Mich. office. Will Stokes, senior vice president of Information Technology, handled the back-end development.
“We’re very proud of how the new site has turned out,” Johnson said. “We feel it offers our customers a more user-friendly, interactive and easy-to-use tool that can help them on their homebuying journeys.”
The site, which presents a stunning green and white design, boasts added features like banner videos, interactive loan calculators and integrated social media feeds. The online application also includes a new, streamlined look, and regular readers of Guardian’s weekly blog, which offers information on homebuying and selling, mortgage application tips, DIY projects and even local market insight, will notice a more graphically appealing layout.
“All the design changes were devised to make navigating, using and studying our website easier on the user,” Johnson said. “We can only hope the new site achieves this, and we look forward to hearing our customers’ feedback moving forward.”