New Communication Tool From American Financial Resources Streamlines Mortgage Process

American Financial Resources Inc. (AFR) has announced that it will be launching MyLoanCenter, a new B2B technology solution to streamline and improve the way brokers communicate with their customers. MyLoanCenter is a free, mobile-optimized platform that facilitates real-time communication between the broker, borrower and lender, as well as effective monitoring of the loan at every stage of the process. It can help brokers better manage their client relationships and keep track of important transactions, while empowering the borrower by allowing them to remain constantly apprised of their loan status.

The platform offers a range of innovative features, which include:

►Admin Control: Customizable settings that allow brokers to apply personal branding to the platform interface, create and manage internal teams, edit branch permissions and more.

►Loan Pipeline and Pipeline Management: Enables brokers to view and sort their existing loan pipeline, register new loans, access pricing, order appraisals and conduct a loan estimate review.

►Loan Feed: Provides brokers and borrowers alike with the opportunity to view real-time updates pertaining to the status of their loan, and any outstanding action items.

►Newsroom: Helps users to remain abreast of pertinent news regarding regulatory updates, industry news and updates to the platform.

►Data Sync: MyLoanCenter enables instant upload of necessary client and broker documents.

“Technology has transformed the lives of everyday Americans in recent years and, now more than ever, they require tools that simplify and streamline seemingly complex tasks such as applying for a mortgage,” said Bill Packer, CIO at American Financial Resources. “The development of this tool underscores not only American Financial Resource’s pioneering mindset, but its commitment to ensuring an optimal experience for both brokers and lenders.”