West Capital Lending has hired former Better executive Scott Davis to lead its new direct-to-consumer (DTC) retail lending division, bringing approximately 50 loan officers to the company as it expands its corporate retail operations.
Davis, who most recently served as senior vice president and head of sales at Better, will oversee the division's growth across three corporate locations in Irvine, California; Irving, Texas; and Southfield, Michigan.
The move establishes a new consumer-direct operation in the Dallas-Fort Worth market and adds an experienced sales leader as West Capital Lending expands its W-2 origination workforce.
"We've built something in direct-to-consumer that works, and we're not slowing down," said Danny Iskander, co-founder of West Capital Lending. "Scott is one of the best DTC sales leaders in the country, period. He and his team give our consumer-direct loan officers a real home, and they give the division the leadership to keep scaling."
From Better to West Capital
Davis brings 12 years of mortgage industry experience, beginning his career as a loan originator at Quicken Loans in Detroit before moving into sales management.
In 2019, he joined Caliber Home Loans, where he helped develop a new customer acquisition business that reached $1 billion in production, according to West Capital Lending.
He subsequently joined Better, spending approximately two and a half years leading its direct-to-consumer sales division. During his tenure, the division expanded its production capabilities and improved its contribution margins and loan officer efficiency, according to West Capital.
Davis also helped establish centralized sales operations in Dallas and Southfield, two markets where he will now oversee West Capital's expansion.
"Culture is a huge focus for me, specifically one that prioritizes people and relationships while fostering growth and development," Davis said. "West Cap has a strong culture that aligns closely with what I've always prioritized with my teams, so the match felt organic and genuine."
Davis said the opportunity to build a larger operation and the company's range of lending products were significant factors in his decision to join.
Building Out the Retail Division
West Capital's consumer-direct model relies on centralized digital marketing to generate borrower leads for its corporate W-2 loan officers.
Under Davis, the company plans to expand recruitment, training and sales leadership across its three corporate locations.
The approximately 50 loan officers joining Davis represent an immediate addition to the company's consumer-direct operation, with Irving serving as its newest corporate site.
"DTC loan officers want strong leads, deep products and leadership that's actually done it at the highest level," said Giorgio Bertuol, president of sales at West Capital Lending. "Scott has done it. This division is built to be a real home for DTC loan officers who want to grow, and he's the right guy to run it."
The appointment also allows West Capital to direct more of its development resources toward loan officers who generate business through referral relationships.
The company is developing a business-to-business platform for self-generating originators, including AI-powered database management tools, referral-partner relationship management, and additional marketing and operational support.
West Capital operates across several origination models, including corporate consumer-direct lending, independent loan officers, and franchise-style operations in which senior leaders manage their own profit-and-loss responsibilities.
