Ally Home Takes Baseball Approach to Homebuyer Education – NMP
Industry News

Ally Home Takes Baseball Approach to Homebuyer Education

Apr 27, 2018
For many people, buying a house is a complex and often nerve-wracking experience. But for Ally Home, Ally Bank's direct-to-consumer mortgage business, the experience should be as fun and user-friendly as a game of baseball

For many people, buying a house is a complex and often nerve-wracking experience. But for Ally Home, Ally Bank's direct-to-consumer mortgage business, the experience should be as fun and user-friendly as a game of baseball.
For many people, buying a house is a complex and often nerve-wracking experience. But for Ally Home, Ally Bank's direct-to-consumer mortgage business, the experience should be as fun and user-friendly as a game of baseball
 
The Sandy, Utah-based Ally Home is now offering “The Mortgage Playbook,” a guide for homebuyers that reimagines the process through a baseball-themed presentation. Available as a 44-page booklet, “The Mortgage Playbook” offers homebuying FAQs with various steps in the process tied to baseball lingo including “Spring Training,” “Opening Day” and, in a nod to refinancing, “Extra Innings.” Sections titled “Training Tip” and “Manager’s Call” add extra dugout-related color.
 
Joe Zeibert, Ally Home’s Senior Director of Product Pricing and Credit, considered this approach to be an “easy-to-digest, easy-to-read” approach will exorcise much of the stress and confusion that many potential homebuyers experience. “Buying a home is a whole new experience for a lot of people,” he said. “There are a lot of myths out there, and a lot of people find the process daunting. With the Handbook, people can easily find the topics they are looking for.”
 
Ally Home first tested a sports-themed approach last fall with a handbook fashioned on the football scene. In a nod to digital technology, the handbook is also available as a free audio download from the iTunes Store and Google Play with narration by Cam "Buzz" Brainard, former host of “This Week in Baseball.”
 
“It’s not just, ‘Oh, go read a book,’” Zeibert said.
 
About the author
Phil Hall
Link copied
Published
Apr 27, 2018
Get the NMP Daily
Home Equity
Aven, Forest River Bring HELOC Financing To RV Dealerships

New co-branded home equity product puts HELOC financing at the point of sale as lenders compete for homeowners’ equity

Aven and recreational vehicle manufacturer Forest River have launched a co-branded home equity line of credit that puts HELOC financing directly into participating RV and marine dealerships, giving qualified homeowners another way to finance a major purchase without first ap...

Continue reading
C-Suite Strategies
Eleven Mortgage Exits Wholesale With Loans Still In The Pipeline

Benchmark Mortgage is shifting its resources to retail after closing Eleven’s wholesale and correspondent operation, while brokers face questions over loans already underway

Eleven Mortgage has exited wholesale and correspondent lending effective immediately, ending an eight-year run in the third-party origination market, and leaving mortgage brokers with loans already in its pipeline facing a compressed path to closing.Benchmark Mortgage confir...

Continue reading
Renew your NMLS License — for free.

Enjoy access to a free NMLS renewal class when you attend an in-person event.

Find an event
More from
Industry News
CHLA: More Freddie Mac MBS Buying Could Narrow Mortgage Spreads

Trade group estimates greater Freddie participation could compress spreads another 10 to 12 basis points as Fannie has taken the lead in GSE mortgage-bond buying

Industry News
Sep 23, 2026
Early Loan-Limit Race Splits Into Three Tiers

Lenders are now offering $845,000, $847,440, or $850,000 before FHFA sets the official 2027 limits

Industry News
Sep 23, 2026
Better, Garg Clash Over Claimed 46% Shareholder Support

Better disputes its former CEO’s preliminary consent count as the two sides trade accusations and an Oct. 2 target date approaches

C-Suite Strategies
Sep 23, 2026
Fannie Changes How Rent From A Former Home Counts

Fannie now prohibits leases for departing residences and permits market-analysis tools instead of Form 1007, creating a key documentation difference from Freddie Mac

Regulation and Compliance
Sep 22, 2026
MPF Expands Eligibility For Manufactured And Renovation Loans

The Mortgage Partnership Finance Program has expanded MPF Traditional eligibility for affordable loans, manufactured homes, renovations, and lender-funded assistance

Industry News
Sep 22, 2026