Skip to main content

Mortgage Technology Specialist Diana Sheffer Joins LBA Ware

May 04, 2018
LBA Ware has appointed Mari Denton Director of Client Success

LBA Ware has announced the addition of Diana Sheffer as a Solutions Consultant to support the company’s sales and product implementation efforts. In this role, Sheffer will apply her 18 years of experience in mortgage lending and technology consulting to connect LBA Ware’s clients with best-fit systems integration and process automation solutions to enhance performance-driven organizational growth.
 
“As mortgage lenders are faced with shrinking margins and increasingly complex operational challenges, they are looking for ways to reduce expenses, automate redundant, labor-intensive processes and leverage data to drive operational efficiency and profitability,” said LBA Ware Chief Executive Officer and Founder Lori Brewer. “Diana Sheffer has the on-the-ground industry expertise required to understand client needs from their perspective and articulate how LBA Ware’s solutions can give them a leg up in this very competitive period.”
 
Prior to joining LBA Ware, Sheffer served as a Technology Business Consultant and Product Manager at Black Knight Financial Services. While at Black Knight Financial Services, Sheffer worked with clients to complete technical needs assessments, communicated with internal product management teams to develop product solutions and managed product introduction from implementation to user adoption. Additionally, Sheffer has substantial expertise in mortgage loan and secondary market consulting gained during her tenure at Pulaski Bank.
 
“I’ve spent my entire career in mortgage, and there’s nothing I enjoy more than connecting clients with the tools and resources they need to be successful,” said Sheffer. “LBA Ware’s true value extends far beyond software. The company has become a trusted resource for lenders grappling with rising expenses and dwindling profitability, and I look forward to helping LBA Ware continue to deliver solutions to the industry’s most challenging needs.”


 
About the author
Published
May 04, 2018
More from
Tech
Wire Fraud Losses Are Mounting

First-time homebuyers are especially at risk for wire fraud, report finds.

Feb 13, 2025
AI Muscles Into Homebuying

1 in 3 buyers now rely on AI during the mortgage process, survey finds.

Feb 13, 2025
Mr. Cooper Bets Big on AI, Expands Tech for Better CX

After Flagstar onboarding last year, Mr. Cooper reports 4Q net income of $204M

Feb 12, 2025
TidalWave Blends AI & DEI To Support Hispanic Homebuyers

51% of Hispanic homebuyers face added costs to hire professional translators

Jan 28, 2025
Rocket Launches All-In-One Platform Rocket.com For Buyers and Owners

Consumers can search, purchase, and manage their home financing with the help of Agent AI

Jan 22, 2025
Road To 2030 In Mortgage: ‘Velocity Of Decision-Making Is Moving Fast’

Borrowers could be qualified ‘in minutes,’ and large staffs made redundant by AI, mortgage exec says

Jan 16, 2025