Equity Prime Mortgage
has announced Leticia Lucio Vu as the newest Vice Prsident of Market Strategy, and the promotion of Vice President of Marketing Eric Skates to the new role of Chief of Staff.
With more than 20 years of industry experience, Vu comes to Equity Prime Mortgage to head up the company’s new diversity and inclusion initiative. Introduced to the mortgage industry while purchasing her first home, Vu has since served almost every area of the business ranging from front desk, to President of the National Association of Hispanic Real Estate Professionals Houston Chapter.
“As a past Originator, my passion was helping first-time homebuyers,” said Vu. “I look forward to leading the company in our initiative for strategic growth by serving not only this demographic, but our underserved markets. It is a dream come true for me!”
Skates, who joined Equity Prime in February of 2015 as Head of Marketing
, oversees all functions including automation, lead generation, social media, graphic design, content creation, CRM campaigns, mobile app integration, reputation management, PR, SEO efforts, promotional marketing, trade show presence and special events. In his new position as Chief of Staff, Skates will assist Equity Prime President Eddy Perez with a myriad of projects and work closely with the valued sales leaders in growing the brand with more in-depth strategy and business development.
“I am humbled and honored,” said Skates. “I appreciate working under such a great leader as Eddy Perez, and am fortunate to be part of the Equity Prime family. It is amazing to be part of our strategic growth initiative in the mortgage industry.”