, a subsidiary of News Corp., is paying $210 million to acquire Opcity, a technology platform designed to match qualified homebuyers and sellers with real estate professionals in real-time.
Move Inc. operates Realtor.com and the company stated the acquisition of the Austin-based Opcity will expand Realtor.com’s lead generation product portfolio. Ben Rubenstein, CEO of Opcity, will remain as the chief executive of Opcity and report directly to Ryan O’Hara, CEO of Move Inc.
“This acquisition will help us bring buyers, sellers and agents together with as much simplicity, efficiency and choice as possible,” said O’Hara. “The addition of Opcity to our portfolio will align with our strategy to enhance the experience of consumers, while providing our industry partners with more opportunities to connect with clients and grow their businesses.”