The upcoming event is being hosted by Golden Heart LA, a non-profit organization dedicated to helping children who suffer from life-threatening diseases or disabilities, and IET Capital, a real estate financing firm. Hundreds of the soft, fuzzy slippers will be on hand; anyone who participates in the event is welcome to a pair as part of the fun-spirited giveaway.
Founded in 1987 by Dominic Iannitti, DocMagic has had a long-time mascot named “Doc,” a bunny that has become a recognizable part of DocMagic’s brand within the mortgage industry. In 2016, the bunny slippers were officially introduced and handed out at a mortgage technology convention where they ended up being in surprisingly high demand. Over the years the slippers have grown in popularity.
“I was at a mortgage trade show and was asked by a cancer survivor if she could have a pair for a friend going through chemo and that’s what spawned the idea to donate them to worthy causes,” said Margaret Wendt, a strategic business advisor and consultant for DocMagic. “Given that it is Breast Cancer Awareness Month, we wanted to offer participants, donors and volunteers at this important blood drive something fun to take home. If the pink slippers bring a simple smile to someone’s face, then it’s a win in our book.”