Finicity Partners With Princeton Mortgage on Digital Originations – NMP Skip to main content

Finicity Partners With Princeton Mortgage on Digital Originations

Dec 06, 2018
Finicity has announced the release of its new AssetReady Report that will rapidly identify a borrower’s assets using consumer-permissioned data during a lender’s pre-qualification process

Finicity has announced that it is working with Princeton Mortgage to automate borrower asset verification for lenders. The agreement will provide Princeton Mortgage Loan Officers and borrowers with a faster, simpler loan origination experience that reduces both paper chase and headache.
 
Princeton Mortgage’s digital mortgage platform, SnapApp, will leverage Finicity’s Verification of Assets (VoA) solution to give lenders access to the data insights they need to streamline the loan application process, reduce mortgage fraud, free up resources and shorten time to close. Automation cuts the verification process from days to minutes as borrowers no longer need to search for bank statements, and lenders have more time to focus on high-value activities, such as approving more loans.
 
“We’re thrilled to work with Princeton Mortgage and provide its customers with an innovative, paper-free and hassle-free experience,” said Steve Smith, Finicity Chief Executive Officer. “As the leading financial data aggregator in the mortgage lending industry, we are always looking for partners who share our goal of transforming outdated loan origination processes into seamless digital experiences.”
 
Princeton Mortgage Sales Enablement Manager Nicole Gordon said, “Borrowers want an effortless mortgage experience, and with our new SnapApp they get just that. Through SnapApp’s automated digital mortgage process, borrowers can apply, verify their income and assets, pull their credit, run an automated approval and even receive a pre-approval letter in the middle of the night, at their convenience. We are excited to partner with Finicity to help make this digital mortgage process seamless and simple.”

 
About the author
Published
Dec 06, 2018
More from
Tech
Dovenmuehle Launches New Diagnostic Process To Streamline Servicing Transfers

Mortgage subservicer says early-stage assessment helps lenders identify operational risks, improve onboarding efficiency, and reduce transfer-related delays

Jun 24, 2026
Blue Sage Expands SageVision, UW Studio, Voice AI Capabilities

Latest updates bring embedded AI automation to lending and servicing workflows

Jun 18, 2026
Mortgage AI Startup Copperlane Lands $4.1M Seed Round

Startup's AI assistant, Penny, aims to automate document collection, borrower follow-up, and file review before loans reach underwriting

Jun 18, 2026
Pennymac Expands AWS Partnership To Deploy AI Borrower Assistant

Lender says conversational AI will support borrower outreach and application workflows while accelerating cloud modernization of Plaisse

Jun 16, 2026
Ardley Launches Self-Service Platform For Mortgage Portfolio Growth

New platform lets lenders and servicers adjust pricing, borrower journeys and outreach campaigns directly

Jun 15, 2026
Lorien AI Integrates With MeridianLink Mortgage

Integration brings conversational AI, document analysis, and underwriting guidance directly into the loan origination workflow

Jun 15, 2026