ReverseVision has announced a partnership with Total Expert to deploy an API integration that links the Total Expert MOS with ReverseVision’s RV Exchange (RVX) loan origination platform, enhancing the customer journey for reverse mortgage borrowers and enabling originators to better serve customers at all walks of life.
Total Expert offers a centralized platform that helps mortgage lenders manage their brands at an enterprise level with multi-channel marketing solutions, contact management, audit-ready compliance and built-in support for co-branded marketing campaigns. The system lets lenders orchestrate and deploy marketing campaigns across any channel (e.g., email, print, social media, text, video) and create hyperpersonalized relationships that keep prospects moving through the purchase decision tree.
The partnership enriches the Total Expert platform with ReverseVision’s expert insight into the reverse mortgage customer journey. Features include customized decision trees, specialized marketing communications and sales activities designed to help “forward” and reverse mortgage origination teams identify mutual opportunities.
“When it comes to reverse mortgages, no one understands how to build the relationship between loan officer and borrower better than ReverseVision,” said Total Expert President Jeff Walton. “We’re pleased to deliver that expertise to lenders as part of an integrated approach to sales and marketing that combines automation and personalization and that scales for any organization.”
ReverseVision VP of Sales and Marketing Wendy Peel said, “By pairing RVSA with Total Expert’s MOS, we’ve developed a package of generationally-comprehensive loan modeling and marketing tools that are readily scalable in format. Bringing HECM’s forward helps lenders better serve senior borrowers by matching them with the lending products that best meet their financial goals.”