For 90 days, we tracked the results of “Client A’s” campaigns with this marketing effort. The approach was simple … send an offer that has proven to work with other purchase market demographics to those who listed their homes each week and analyze the results.
For nearly 20 years, K. Justin Restaino has provided the most effective turn-key marketing campaigns with direct mail for the mortgage industry. After a two-year hiatus to originate loans first-hand, he’s even better equipped as director of marketing and business development at Redstone Print and Mail to give his clients the guidance needed for repeatable marketing efforts.The acquired technology keeps rejected applicants connected to their lender while they work toward eligibility, creating a potential pipeline of mortgage-ready borrowers
A borrower who cannot qualify today may still represent future business. MeridianLink is buying technology designed to keep that prospect connected to the lender instead of allowing a loan denial to end the relationship.The lending technology provider announced Monday that i...
Principal-and-interest payments reached $1,522 for lower-payment purchase applicants in June, just $9 below the national median asking rent
Prospective homebuyers received modest affordability relief in June, but a closer look at the numbers shows how difficult the monthly payment conversation remains for loan originators.The national median principal-and-interest payment sought by purchase applicants fell to $2...
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