LenderClose Taps Tana Krumm as New Marketing Head

Mar 19, 2020

LenderClose has announced the addition of Vice President of Marketing Tana Krumm to its team. Krumm brings an extensive background in developing impactful marketing strategies for a variety of financial and healthcare services providers, most recently, serving as a marketing communications consultant for American Enterprise Group, a Des Moines-based provider of healthcare capital, marketing, technology, services and products.

Prior to American Enterprise Group, Krumm led execution of integrated marketing programs, managed multi-million dollar budgets and developed key performance metrics ensuring sustained improvements and exceeding company goals within full-service B2B marketing agencies, Two Rivers Marketing and ZLR Ignition. Krumm also played a key role in the brand and culture development at fintech TMG, a payments processor acquired by CO-OP Financial Services in 2017.

“A proven problem-solver and leader, Tana has the proficiency to help our clients leverage the LenderClose platform to achieve their growth strategies,” said Ben Rempe, LenderClose chief operating officer. “We are confident her marketing expertise and familiarity with the community banking environment will spearhead initiatives that lead to increased market penetration and help more credit unions and community banks keep lending local.”

With more than a decade of experience aligning sales and marketing departments to drive customer engagement and increase sales, Krumm will analyze the market to formulate and position differentiating marketing strategies designed to meet and exceed aggressive growth targets at LenderClose.

About the author

NationalMortgageProfessional.com

Link copied

Published

Mar 19, 2020

C-Suite Strategies

First Federal Sells TPO Division To Mortgage Forward

Deal includes QRL Financial as First Federal sharpens focus on retail mortgage lending

First Federal Bank has agreed to sell its third-party origination (TPO) division, including QRL Financial, to Mortgage Forward.The companies announced they have signed a definitive agreement for Mortgage Forward, a credit union service organization (CUSO) within the Great La...

Tech

Friday Harbor Integrates AI Pre-Underwriting Platform With MeridianLink Mortgage

Integration brings AI-powered pre-underwriting platform into MeridianLink's loan origination system

Friday Harbor has integrated its AI-powered pre-underwriting platform with MeridianLink Mortgage, allowing lenders to access the technology within MeridianLink's loan origination system.The integration synchronizes loan data between the two platforms and is intended to help ...

Oct

Colorado Mortgage Summit

Denver, CO

More from

Sales and Marketing

Turn Your Database Into Your Highest-Performing Asset

What if you didn’t have to guess who to call next? MMI One Mobile shows you

Sales and Marketing

Jun 06, 2026

Leading LOs 2026: Delivering In A Demanding Market

The originators who kept deals moving and pipelines producing in a market that tested everyone

Community

Apr 17, 2026

The NEXA Disruption

A bold rebrand tests the broker–retail divide

Sales and Marketing

Apr 16, 2026

What Nexstar’s Tegna Deal Means For Mortgage Leads And Borrower Behavior

With Nexstar now reaching about 80% of U.S. TV households, the deal underscores a bigger shift: control over borrower attention is consolidating

Sales and Marketing

Mar 23, 2026

Selene Finance Unveils First Phase Of Its Borrower Assistance Campaign

Selene has launched the first phase of its Selene Cares+ campaign, introducing enhanced digital tools and educational resources designed to improve borrower communication and engagement during times of financial hardship

Sales and Marketing

Feb 09, 2026

NEXA And Brad Lea Launch Initiative To Redefine Opportunity For LOs

Entrepreneur and educator Brad Lea has partnered with NEXA to educate and empower licensed loan officers by spotlighting the brokerage’s platform advantages, compensation model, and growth opportunities in a competitive mortgage market

Sales and Marketing

Jan 27, 2026

Popular