NAMMBA Acquires Cultural Outreach

NAMMBA Acquires Cultural Outreach

January 7, 2021
Photo of a diverse team working together.

The National Association of Minority Mortgage Bankers of America acquired Cultural Outreach Solutions in hopes to better support lenders in reaching young and diverse borrowers, according to a press release.

NAMMBA Consulting and Cultural Outreach are looking to make sustainable homeownership more accessible to the next generation of consumers, simultaneously advocating for the inclusion of women and minorities in mortgage leadership.

“In 2020, Cultural Outreach and NAMMBA launched the 'Purchase Playbook' wherein they provide lenders with a customized assessment and strategy to better reach today’s purchase market,” according to the press release. "This includes evaluating areas of digital branding, digital marketing, recruitment, products and programs, agent and influencer relationships, and training."

Kristin Messerli founded Cultural Outreach in 2013 and it has grown to help over fifty lenders establish marketing channels and improve social media content, to better connect with today’s consumers.

“I founded Cultural Outreach with the goal to improve the customer experience and connection between financial institutions and young and diverse markets,” Messerli explained. “NAMMBA provides us with the best opportunity to expand our impact in the mortgage industry.”

“We began collaborating more formally with Cultural Outreach last year,” said Tony Thompson, CMB, founder of NAMMBA. “We recognized the symbiotic relationship of our services and our customers’ need for a holistic approach. This relationship will establish NAMMBA Consulting as the premier resource for lenders by providing data, demographics and diversity best practices to the industry.”

 

Marketing

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