Fairway Independent Mortgage Corporation hired 33-time Emmy award-winning film producer and director, Kirby Bradley as the company's chief content officer. In his role, Bradley will be tasked with launching a newsroom to develop multimedia content to help empower Americans to achieve the dream of homeownership, according to a press release.
While many companies have been going public or submitting applications to the SEC for Initial Public Offerings, Fairway is looking to move in a different direction.
"Today, there appears to be a trend in mortgage companies going public. Fairway, founded in 1996, closing over $65.6 B in 2020 has chosen to stay private," said Steven Jacobson, CEO Fairway. "Staying private allows us the freedom and opportunity to do innovative initiatives, like this newsroom with Kirby – and to pursue retention products which might be frowned upon in the public sector."
The company is looking to provide educational tools to consumers who are looking to make the leap into homeownership.
"Video – and all digital content – is incredibly impactful to empower consumers to make the right decisions on their homebuying journey," said Jessica Manna, president of digital strategy for Fairway. "Today, an increasing number of customers want to educate themselves, online and then talk to a local, experienced, career mortgage professional. Kirby Bradley has the vision and experience to deliver content that matters to encourage homeownership across the country and enables individuals to learn and make smart decisions."
"The process of buying a home is almost always the story of an individual or family achieving the American dream, and it usually involves overcoming obstacles along the way. Those are amazing, powerful stories to tell," said Bradley. "We're launching Fairway's Newsroom to serve as the nerve center to identify, produce, and disseminate the stories that both educate and inspire dreamers as they navigate homeownership and homebuying."
