Roostify Names VP Of Sales And Business Development

Roostify hired Freddie Mac veteran Randy Jones as its new vice president of sales and business development. The company also recently secured $32 million in a Series C funding round and has used that funding to grow its leadership team and entire staff. The funding was also used to leverage artificial intelligence in hopes to simplify home lending.

Jones has 28 years of experience in the home lending industry, according to a press release. He previously held roles in sales, product development and client success.

"Randy joins our growing team at an important time," said Roostify CEO Rajesh Bhat. "We wanted a business development and sales leader committed to client success. We know Randy has the industry knowledge necessary to connect client needs to our unique AI solutions. His experience plus our innovative technology equals deep industry expertise which will help rapidly expand the company and amplify the impact Roostify has already made in the market."

Jones will be responsible for building a consultative sales team of industry experts who will work with lenders to help them deliver improved experiences to customers buying homes or refinancing, according to Roostify. He and his team will engage with these companies to understand where they are in their digital journeys and identify what components of Roostify's modular technology can help them fill in the gaps, or replace what hasn't been effective. This will help Roostify tailor a home lending platform for each client.

"My focus in the coming weeks will be to assemble a team that will strategically leverage Roostify's AI technology to meet the unique needs of each client," said Jones. "The pandemic pushed lenders to increasingly shift to digital lending models as brick and mortar branches were required to close for periods of time."