Zillow Launches Next-Gen 3D Home Tours

Feb 17, 2021

Director of Events

Zillow unveiled its 3D Home interactive floor plans that will enable prospective buyers to conduct their own house tours digitally. Instead of viewing media types separately with limited detail, buyers will be able to navigate the home online.

Zillow's 3D Home technology fuses still photos and AI-generated floor plans in hopes to give the most accurate sense of the home's flow and space, according to a press release.

Zillow uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, and then applies the company's computer vision and machine learning models to generate a 3D Home tour and interactive floor plan -- including AI-predicted room dimensions, square footage and the location of the listing photos relative to the other media. The 3D tour and floor plan are automatically uploaded to the listing and can also be added to the MLS, embedded on a website, or shared via email or social media.

"We are redefining the virtual tour experience by using AI to break down the barriers between listing media -- like photos and virtual tours -- and listing data, such as square footage and room dimensions," said Josh Weisberg, vice president of Zillow's Rich Media Experience team. "This new integrated experience will help shoppers better understand the relationship between still photos and the layout of the house, provide a better sense of the space and home features, and improve the overall shopping experience."

The technology is available in 25 markets and the company intends to add more throughout the year.

Click here to learn more about Zillow's 3D Home tour technology.

About the author

Navi Persaud

Director of Events

Navi Persaud is Director of Events at NMP.

Link copied

Published

Feb 17, 2021

Analysis and Data

One-Third Of Homeowners Expect To Refinance Despite Elevated Mortgage Rates

Many prospective refinancers carry mortgage rates above 5%, suggesting demand could accelerate if borrowing costs decline

One-third of homeowners say they are either currently refinancing or likely to refinance within the next two years, despite mortgage rates remaining well above pandemic-era lows, according to new survey data released by Refi.com.The findings challenge a common industry narra...

C-Suite Strategies

Two Harbors Reaffirms August Closing Timeline For CrossCountry Deal

MSR-focused REIT says it will continue regular dividends through closing as the proposed sale advances following UWM's decision not to submit a revised bid

Two Harbors Investment Corp. used its latest dividend announcement to reaffirm expectations that its pending sale to CrossCountry Mortgage remains on track for an August closing.The mortgage servicing rights (MSR)-focused real estate investment trust said it plans to continu...