Zillow Launches Next-Gen 3D Home Tours

Zillow unveiled its 3D Home interactive floor plans that will enable prospective buyers to conduct their own house tours digitally. Instead of viewing media types separately with limited detail, buyers will be able to navigate the home online.

Zillow's 3D Home technology fuses still photos and AI-generated floor plans in hopes to give the most accurate sense of the home's flow and space, according to a press release.

Zillow uses panoramic photos captured by an agent or photographer with the free 3D Home app and a 360-degree camera, and then applies the company's computer vision and machine learning models to generate a 3D Home tour and interactive floor plan -- including AI-predicted room dimensions, square footage and the location of the listing photos relative to the other media. The 3D tour and floor plan are automatically uploaded to the listing and can also be added to the MLS, embedded on a website, or shared via email or social media.

"We are redefining the virtual tour experience by using AI to break down the barriers between listing media -- like photos and virtual tours -- and listing data, such as square footage and room dimensions," said Josh Weisberg, vice president of Zillow's Rich Media Experience team. "This new integrated experience will help shoppers better understand the relationship between still photos and the layout of the house, provide a better sense of the space and home features, and improve the overall shopping experience."

The technology is available in 25 markets and the company intends to add more throughout the year.

Click here to learn more about Zillow's 3D Home tour technology.