New Fed Mortgage And Total Expert Join Forces – NMP Skip to main content

New Fed Mortgage And Total Expert Join Forces

Navi Persaud
Mar 19, 2021
Total Expert and New Fed Logos

New Fed Mortgage Corp, a regional mortgage lender licensed in 13 states is partnering with Total Expert to deliver timely, relevant customer communications at scale, according to a press release.

The Total Experience Platform will help New Fed Mortgage unify customer data by connecting technologies through an open API, ultimately creating a single source of truth that loan offers can access for a timely look at their customers’ unique financial needs, according to the release. New Fed Mortgage loan officers will gain a holistic customer view, which they can use to maintain and cultivate highly-personal relationships.

"With Total Expert, we can empower our loan officers with the digital tools they need to streamline the lending process and deploy automated marketing to their customers," said Brian D’Amico, CEO and president of New Fed Mortgage. "Armed with a singular, 360-degree view of their customers, they can personalize outreach and become more productive while affirming their roles as trusted financial partners at every touchpoint."

Total Expert and New Fed Mortgage share a belief that customers have a right to a personalized experience during every financial transaction, according to the press release. By keeping customers at the center of every interaction, the Total Experience Platform will facilitate custom communication based on personal preferences.

"At Total Expert, we believe that every interaction a customer has with their lender either builds trust, or erodes it," said Sue Woodard, chief customer officer at Total Expert. "The New Fed Mortgage team understands the power of personalized outreach paired with smart marketing automation."

Mar 19, 2021
More from
MISMO Seeks Public Comment On 3 eMortgage Resources

Updates proposed to MISMO Business Glossary, eMortgage Glossary, and eModification Reference Flyer.

Regulation and Compliance
Aug 05, 2022
Deal With Opendoor Allows Zillow Back Into iBuying Business

As it releases rough 2Q earnings report, Zillow announces partnership with former rival.

Aug 04, 2022
ATTOM Sells Off RealtyTrac, Homefacts

Websites now the property of Nations Info; financial terms of the deal were not disclosed.

Industry News
Aug 01, 2022
UWM Among Companies Selected To Host AI Bootcamp 

Mark Cuban Foundation’s Artificial Intelligence Bootcamp initiative teaches AI concepts to underserved high school students.

Industry News
Aug 01, 2022
Ribbon Expands into Kentucky; Now In 15 States

Cash-offer fintech expands to Louisville market with partner Finish Line Realty.

Industry News
Jul 26, 2022
How Tech Can Help Mortgage Lenders Stay Ahead of Fintech Competitors

Learn to swim rather than sink against the emerging tide of competition.

Jul 20, 2022