Unify Partners With Experian To Create A Mortgage Lead Qualification Engine

Unify is joining forces with Experian to create a mortgage lead qualification engine in hopes to improve mortgage refinance and purchase lead quality across the industry, according to a press release.

By using Experian's PowerCurve decisioning solution available through Unify, lenders can make informed, real-time decisions. It's a streamlined process that helps financial institutions gain flexible access to more data and advanced analytics. When a customer applies to get prequalified through Unify, a soft credit inquiry is performed, which does not impact the consumer's credit score.

"With shifting economic conditions, it's critical for lenders to have real-time access to data and advanced analytics to make the most informed decisions while also mitigating future risk," said Robert Boxberger, Experian's president of Decision Analytics, North America. "With the integration, Unify clients can use our trusted PowerCurve decisioning capabilities to prequalify customers, reduce losses and respond better to regulatory changes."

Mortgage brokerages also face the challenge of knowing when to follow-up with their contacts, according to the release. Unify's Mortgage Inquiry Alerts enables loan originators to automatically identify when a contact is in the market for a mortgage. In addition, automation within the system generates opportunities for immediate engagement with potential customers.

"High-performing mortgage brokers understand the two facets of lead generation – new leads and your current database," said Scott Lidberg, CEO of Unify.