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Realogy Accelerates RealSure Expansion To Meet Consumer Demand

May 25, 2021
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Residential real estate services company, Realogy Holdings Corporation, and real estate investment and management company, Home Partners of America, announced the accelerated expansion of their real estate cash offer program, RealSure. The program will be launched in 6 new US markets, including Los Angeles, Salt Lake City, and San Diego, as well as Charlotte, North Carolina, and Charleston and Columbia, South Carolina.

In today’s competitive market, homes typically sell within 17 days, with at least 5 offers on each house, according to the National Association of Realtors Confidence Index.

Kristin Aerts, vice president of consumer programs for Realogy, said, "Accelerating the pace of our expansion strategy for RealSure enables our affiliated agents to offer even more consumers the benefits they need now, with faster results."

The RealSure solution addresses two main questions consumers have when selling their home in today’s competitive market: What is the best price I can sell for? Should I wait to look for my next home until my current home sells to strengthen my position to buy?

RealSure offers solutions with its two defining features: RealSure Sells, which brings sellers the certainty of a 45-day cash offer while they work with a trusted real estate agent to market their home. Then there is RealSure Buy, where the choice is up to the RealSure home sellers, whether they accept the RealSure Cash Offer or a third-party offer. Included in that is an extended 45-day cash offer up to an additional 45 days, and Flex Stay, where sellers can stay in their current home for up to 30 days after closing.

"Now more than ever, people are looking for flexibility and control when going through the home selling and buying process," said Tracey Jeter, vice president of sales and business development for Home Partners of America.

Click here to learn more about Realogy's expanded RealSure program.

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