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Banks And Investors Stake Claim To Their Domain

Katie Jensen
Dec 02, 2021
Domain Store

December 22, 2021, Valencia’s fully digital auction house will auction off .finance and .financial domain names.

KEY TAKEAWAYS
  • Investors, banks, and nearly all consumers have gone digital, with 90% of mortgage and loan consumers starting their journey online.
  • Although 81% of consumers have no specific brand in mind, once converted, each consumer spends more than $28,000.
  • 50% of investors start off their journey digitally, and about 86% of all investors spend over an hour doing vigorous research online.
  • December 22, 2021, Valencia’s fully digital auction house will auction off .finance and .financial domain names.

Investors, banks, and nearly all consumers have gone digital, with 90% of mortgage and loan consumers starting their journey online. Although 81% of consumers have no specific brand in mind, once converted, each consumer spends more than $28,000. So, on December 22, 2021, Valencia’s fully digital auction house will auction off .finance and .financial domain names. Each will be combined with the most recognizable and influential financial cities and terms in the world, creating a spectacular digital opportunity for the finance industry.

"What if you could control the narrative, branding, and personalized financial products and experiences of some of the most financially influential cities and sectors? The value of these domains are so remarkable it's almost immeasurable,” said Ryan Etheridge, director of auctions at Valencia's. It’s a strong but fair point, considering NFT’s are shattering sales records, crypto has reached new heights, and meme stocks can swing the market. The overall takeaway: digital is hot, and it’s getting even hotter. 

Only 25% of investors refuse to close deals online, yet over 50% of these investors start off their journey digitally, and about 86% of all investors spend over an hour doing vigorous research online. This shift in behavior is causing traditional banks to fall behind on the times, but these changes may also provide them a valuable opportunity.

"Finances are a fact of every human being's life,” Etheridge continued. “That's what the .finance and .financial domains are for, and it's the most overlooked treasure in digital financial marketing. Suppose I'm looking for loans or investments specific to Los Angeles. In that case, I'd prefer to gather information from losangeles.finance versus a general bank website. 81% of other financial product shoppers agree and that percentage is rapidly growing."

However, it’s not just the finance world demanding authenticity, specificity, and digitalization; the art market plans to expand digitally as well. People can copy, paste, or screenshot Beeple’s artwork to their computer. The reason his artwork sold for over $100 million was not just through immense talent, but also due to a philosophical shift by consumers into the digital world.

As for the finance auction market, Etheridge advices that quality is better than quantity.  "Something like loans.finance is particular yet broad enough to reach the global lending market, which is over ten trillion in value. We believe it's the most valuable non-branded consumer-based domain in the world. Of course, it benefits us to go to auction but we will consider pre-auction offers that are aggressive and swift. We care about quality individuals and companies acquiring these sensitive and competitive domains.”

Bidding starts on Dec. 22. Consumers can head over to valencias.auction for bidding or to put in a pre-auction offer. 

Published
Dec 02, 2021
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