Doug Long Joins Planet Home Lending As Senior VP And Divisional Sales Manager

Planet Home Lending welcomed Doug Long as its new senior vice president and divisional sales manager. With over 40 years of experience in mortgage banking, Long's expertise in retail network development and product innovation is poised to bring significant value to Planet Home Lending.

“Joining Planet Home Lending goes beyond a mere transition,” Long said. “It's a strategic alignment with a fully integrated family of companies backed by stable capital and distinguished by innovative products and visionary leadership.”

John Bosley, president of mortgage lending at Planet Home Lending, expressed excitement about Long's addition to the team. 

“We’re excited to have Doug join our team. His depth of retail experience and leadership will leverage our platform’s capabilities to expand retail market share in a shrinking market," Bosley said.

Long emphasized how Planet’s unique home loan offerings underscore the company’s collaborative and forward-thinking culture. "Planet is pioneering the future of mortgage lending with novel products like Cash 4 Homes, 1st Year Flex, Purchase EDGE, one-time close construction loans, and bridge, renovation, and manufactured home loans,” he said. 

Before joining Planet Home Lending, Long held key positions such as southeast divisional president for AmeriFirst Mortgage/Union Home and president of National Lending for Prospect Mortgage, LLC in Orlando, Florida. He also served as CEO and co-founder of Pinnacle Financial, where he successfully grew the company into one of the largest privately-held U.S. mortgage companies of its time.