Geneva Financial Promotes Waters To Chief Secondary Officer – NMP Skip to main content

Geneva Financial Promotes Waters To Chief Secondary Officer

Sep 01, 2021
Geneva Financial Logo

Lead creation of Firm's Secondary Market Department

Geneva Financial, a direct mortgage lender operating in 45 states, has promoted Joey Waters to chief secondary officer. In his new position, Waters will be responsible for Geneva's presence in the secondary mortgage markets and oversee the company's lock desk and pricing engine.

"Joey has been a key element to our success over these past few years, and we are thrilled to be able to promote him to chief secondary officer," said Telle VanTrojen, COO and partner of Geneva Financial. "I look forward to what's next for Joey, his team and the company."

Waters joined Geneva in 2016 and has made huge strides in creating the company's Secondary Market Department, developing the operation from the ground up as it transitioned from outsourcing to in-house. He also managed several companywide platform transitions, and under his leadership his team manages the Optimal Blue platform and its users.

Moving forward, Waters will take over as the chief officer and head of Secondary Market sales and operations, while continuing to provide the human-centric service for which Geneva is known.

Watters earned a Bachelor of Science degree in history at Union College in Kentucky in 2008 and has since risen through the ranks to become an expert in his field. He will continue leveraging that expertise in his new role.

Founded in 2007 by Aaron VanTrojen, Geneva Financial is a direct mortgage lender headquartered in Chandler, Ariz., with more than 130 branches in 45 states.

About the author
David Krechevsky was an editor at NMP.
Published
Sep 01, 2021
New Study Finds UWM's 'All-In' Triggered Industrywide Pricing Spillovers

Research shows wholesale competitors responded to the 2021 Rocket ban by lowering mortgage rates,

Jul 15, 2026
First Major Housing Reform In Decades Becomes Law Without Trump's Signature

Bipartisan ROAD to Housing Act advances supply, construction, and mortgage reforms despite White House protest

Jul 10, 2026
Mortgage Star Conference Honors Women Shaping The Future Of Mortgage Leadership

MWLC honors leaders driving innovation, mentorship, and growth across the mortgage industry

Jul 09, 2026
June Jobs Report Improves Mortgage Rate Outlook

Slower hiring strengthens bonds and eases concerns over additional Fed tightening

Jul 02, 2026
NEXA Founder Mike Kortas Launches evoLend To Help Originators Retain Borrowers

New Fannie Mae-, Freddie Mac- and Ginnie Mae-approved mortgage servicer aims to keep originators connected to borrowers through servicing data, payoff visibility and retention tools

Jul 02, 2026
President Trump Cancels 21st Century ROAD To Housing Act

Trump cancels signing the bipartisan housing bill, leaving affordability package in limbo

Jun 24, 2026