
Half Of Prospective Homebuyers Cannot Afford Basic Home Costs

Home insurance costs are becoming a driving factor for relocation
A new survey reveals that nearly 50% of prospective home buyers are grappling with the affordability of basic home costs, with home insurance emerging as a significant factor influencing their relocation decisions. The survey of 1,818 U.S. adults, conducted by Mphasis Digital Risk, a mortgage and financial services company, highlights the impact of rising home-related expenses on the housing market.
Despite concerns about housing costs and insurance premiums, Americans show a more optimistic outlook on mortgage rates. Over 40% identify a 5% interest rate as their ideal "magic number" for making a home purchase, with 27% favoring 4% and 20% targeting 6%. Additionally, 64% of respondents are either "very encouraged" (21%) or "somewhat encouraged" (43%) about the prospect of falling mortgage rates in the near future.
However, the survey also indicates that 40% of potential buyers are postponing their home purchases until after November's presidential election. Among the concerns driving this delay, 30% attribute high mortgage rates to inflation, while 23% blame the current administration and 13%, the Federal Reserve.
A striking 48% of participants reported difficulties with home-related expenses, including maintenance, utilities, taxes, and insurance. Nearly 40% have experienced a significant increase in monthly payments, prompting over 25% to seek payment plans. Furthermore, 47% cited home insurance costs as a major factor in their decision to move, with 25% considering relocation due to extreme weather and 26% knowing someone who has moved for similar reasons.
"While inflation pushed mortgage rates to a peak of 8% in October 2023, rates have since decreased by over 1.5%,” remarked Jeff Taylor, co-founder and managing director of Mphasis Digital Risk, remarked. "As we approach more favorable rates in the low-6% to high-5% range, and with anticipated Fed cuts in September, buyer sentiment is improving. This positions us for a strong 2025, with projected mortgage originations reaching $2 trillion."
Nearly 30% of survey respondents are eyeing home purchases in the latter half of the year, but many are feeling the pressures of a seller's market. Over 20% have been searching for more than two years, with 17% expressing frustration and sadness over the challenges of finding a suitable home.