Half Of Prospective Homebuyers Cannot Afford Basic Home Costs – NMP Skip to main content

Half Of Prospective Homebuyers Cannot Afford Basic Home Costs

Sep 05, 2024
unaffordable
Associate Editor

Home insurance costs are becoming a driving factor for relocation

A new survey reveals that nearly 50% of prospective home buyers are grappling with the affordability of basic home costs, with home insurance emerging as a significant factor influencing their relocation decisions. The survey of 1,818 U.S. adults, conducted by Mphasis Digital Risk, a mortgage and financial services company, highlights the impact of rising home-related expenses on the housing market.

Despite concerns about housing costs and insurance premiums, Americans show a more optimistic outlook on mortgage rates. Over 40% identify a 5% interest rate as their ideal "magic number" for making a home purchase, with 27% favoring 4% and 20% targeting 6%. Additionally, 64% of respondents are either "very encouraged" (21%) or "somewhat encouraged" (43%) about the prospect of falling mortgage rates in the near future.

However, the survey also indicates that 40% of potential buyers are postponing their home purchases until after November's presidential election. Among the concerns driving this delay, 30% attribute high mortgage rates to inflation, while 23% blame the current administration and 13%, the Federal Reserve.

A striking 48% of participants reported difficulties with home-related expenses, including maintenance, utilities, taxes, and insurance. Nearly 40% have experienced a significant increase in monthly payments, prompting over 25% to seek payment plans. Furthermore, 47% cited home insurance costs as a major factor in their decision to move, with 25% considering relocation due to extreme weather and 26% knowing someone who has moved for similar reasons.

"While inflation pushed mortgage rates to a peak of 8% in October 2023, rates have since decreased by over 1.5%,” remarked Jeff Taylor, co-founder and managing director of Mphasis Digital Risk, remarked. "As we approach more favorable rates in the low-6% to high-5% range, and with anticipated Fed cuts in September, buyer sentiment is improving. This positions us for a strong 2025, with projected mortgage originations reaching $2 trillion."

Nearly 30% of survey respondents are eyeing home purchases in the latter half of the year, but many are feeling the pressures of a seller's market. Over 20% have been searching for more than two years, with 17% expressing frustration and sadness over the challenges of finding a suitable home.

About the author
Associate Editor
Katie Jensen is a mortgage news reporter at NMP.
Published
Sep 05, 2024
One-Third Of Homeowners Expect To Refinance Despite Elevated Mortgage Rates

Many prospective refinancers carry mortgage rates above 5%, suggesting demand could accelerate if borrowing costs decline

Jun 19, 2026
FHA Continues To Drive New-Home Purchase Activity

Government-backed loans accounted for more than half of builder applications for a fifth straight month as loan sizes fell and buyers remained rate-sensitive

Jun 19, 2026
Housing Payments Hit One-Year High As Buyers Pull Back

Redfin reports the typical U.S. housing payment rose to $2,647 as elevated home prices and mortgage rates continue to pressure affordability

Jun 19, 2026
Over 25 Million Future Homebuyers Remain Sidelined By Housing Affordability

Realtor.com says affordability challenges, limited inventory and elevated housing costs are keeping a record number of potential first-time buyers on the sidelines

Jun 18, 2026
South Florida's Million-Dollar Market Continues To Defy Higher Rates

Luxury home sales surge nearly 15% as cash buyers, international demand and tightening inventory continue to fuel Miami's resilient housing market

Jun 17, 2026
Foreclosure Filings Rise 14% Annually As Florida Posts Nation's Highest Rate

ATTOM reports 40,355 U.S. foreclosure filings in May as activity remains elevated from a year ago despite a monthly decline

Jun 17, 2026