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Home Shopping Experience Varies For Different Ethnicities

Katie Jensen
Apr 14, 2022
struggling homebuyers

Pricey homes are holding back potential homebuyers of all races, but a new NAR report shows that obstacles to homeownership varied by race and ethnicity.

KEY TAKEAWAYS
  • The biggest issues identified are the lack of affordable homes that fit their criteria, competing with multiple offers, and saving for a down payment. 
  • Three-quarters of potential home buyers are currently planning to save for a down payment, which most noted will take between six months and three years. 
  • The second-ranking obstacle faced among potential Hispanic buyers was difficulty saving for a down payment.
  • The second-ranking obstacle for potential Black homebuyers was lack of credit or credit issues. For white and Asian potential buyers it was lack of homes that fit their criteria.

Pricey homes are holding back potential homebuyers of all races, but other obstacles to homeownership varied by race and ethnicity, according to a new report from the National Association of Realtors. 

This unique report compares the home shopping experiences for potential and successful home buyers across races and ethnicities. The biggest issues identified are the lack of affordable homes that fit their criteria, competing with multiple offers, and saving for a down payment. 

"Record-high home prices and record-low inventory have made the home buying process exceedingly difficult,” said Dr. Jessica Lautz, NAR vice president of demographics and behavioral insights. “Our new study shows that while the inventory crisis is affecting potential buyers of every race, nearly all home buyers agree that homeownership is still an important part of the American Dream.”

Key findings from the report show the second-ranking obstacle faced among potential Hispanic buyers was difficulty saving for a down payment. For potential Black homebuyers, lack of credit or credit issues was the second-highest concern, while for white and Asian potential buyers it was lack of homes that fit their criteria. 

“In the current hot market, people who have traditionally enjoyed homeownership can capitalize on those gains to realize new opportunities. Meanwhile, the market becomes increasingly unaffordable, and the obstacles greater, for those trying to enter the market,” said Bryan Greene, NAR vice president of policy advocacy. “NAR advocates not only for existing homeowners, but also for those aspiring homeowners whose entrance into the market is necessary for the economy to thrive.”

Three-quarters of potential home buyers are currently planning to save for a down payment, which most noted will take between six months and three years. 

Among buyers who were successful in attaining homeownership, the new report found Asian respondents (51%) were more likely than white (32%), Hispanic (35%), or Black (33%) respondents to say a lack of affordable homes was an obstacle in their home purchase. The second-biggest obstacle white and Asian buyers faced was competing with multiple offers, while for Black buyers it was finding neighborhoods in which the buyers were comfortable.

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