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HomeScout Partners With FinTech Aidentified

David Krechevsky
Aug 23, 2021

Says New HomeScout Intel Will Help Mortgage Lenders Convert Leads Into Active Clients

HomeScout LLC has announced its new HomeScout Intel, which it says will revolutionize the way mortgage lenders convert leads into active clients.

Through a strategic partnership with Aidentified, a tech-industry leader, HomeScout Intel clients can utilize artificial intelligence (AI) to process and enrich data and increase connection-based conversions.

Through predictive analytics, machine learning, and AI techniques, HomeScout Intel enhances the data associated with lender databases and their new-lead contact records to reveal the best paths to connect and engage with qualified prospects. By mapping relationships, HomeScout Intel can connect mortgage lenders with prospects who are qualified and ready to buy a new home.

“As the strategic partner of Aidentified for the lender channel, we are perfectly positioned to help our clients optimize conversions and help grow their business,” said David Camp, president of HomeScout. “We’re thrilled about this relationship and the opportunities our clients have being able to work with a leader in the AI industry.”

HomeScout Intel, based in Austin, Texas, is the result of a partnership between HomeScout and Aidentified, a pioneering relationship-intelligence and data technology company designing data-enrichment services for the real estate industry. Aidentified uses the latest AI and machine-learning technologies, merging professional and consumer insights with wealth events that allow customers to search for prospects based on customized requirements.

“We are thrilled to be partnering with HomeScout to deliver premium insights, elevating our joint capacity to provide extraordinary and prioritized opportunities for mortgage professionals to efficiently and skillfully win more business,” said Darr Aley, CRO of Aidentified.

HomeScout LLC is a lender-centric platform dedicated to growing conversions and retention rates for the mortgage industry. It is a wholly owned subsidiary of FirstClose, a financial technology provider. At HomeScout, mortgage industry professionals will find all the tools they need to help best serve their clients through the home buying and selling journey, including a branded and secure search portal. To learn more, visit

Aidentified was founded by twin brothers Darr and Tom Aley after a number of successful data-related ventures and work at Amazon, D&B, and Dow Jones. To learn more, visit

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