Today, NFM Lending has announced the launch of its Influencer Division, led in part by TikTok star Scott Betley (@thatmortgageguy). Betley joined the company in May 2021 and spent the past 8 months implementing a structure to support and help grow the channel. He currently has an abundance of followers (720,000 in total) and some of his videos have eclipsed 5 million views. Along with the launch of this division, Betley has been promoted to vice president and co-creator of the division.
Betley’s rise to prominence happened fast, making his first debut on the TikTok app in December 2019.
“I am so humbled and honored that NFM recognized the power of creativity and was willing to commit the resources necessary to put the many pieces in place to deliver an all-encompassing experience for the direct-to-consumer client,” said Betley. “My followers want transparency, a great digital experience and in many cases, a partner who understands the incubation process from lead to close often takes time and patience. The leadership at NFM has overwhelmed me with the level of resources they’ve put toward this launch and this new endeavor has no limits.”
In addition, Betley has created a training platform for loan officers and real estate agents who want to gain traction in the social media and creator space – or, in other words, go viral. According to NFM Lending, the early results of this program have been staggering.
NFM’s chief business development officer Greg Sher sought Betley out in early 2020 and approached him about building something together. “I thought the idea of lead generation through influencers had potential, but you never really know until you start the engines and get going,” said Sher. “This new division has all the makings of a watershed moment for NFM and to have the Michael Jordan of mortgage influencers as a partner is incredible. I can’t wait to see what this looks like in 1-3 years.”
