Open Mortgage, a multi-channel mortgage lender, has appointed Adam O'Daniel as senior vice president of marketing.
O'Daniel will manage all of Open Mortgage's enterprise marketing functions. In addition to leading customer relationship management and market research initiatives, he will oversee brand strategy, paid advertising, social media, email marketing, product marketing, media relations and communications.
As a member of the executive leadership team, he also will collaborate on setting the organization's overall vision, mission, values and strategic goals, while defining and delivering on Open Mortgage's marketing strategy.
"Adam is an exemplary leader with a proven track record for successfully building high-performing teams of both strategic and creative marketing professionals," said Scott Gordon, founder & CEO of Open Mortgage. "Open Mortgage is consistently ranked a top lender thanks to our continued focus on our origination and servicing platform, as well as brand evolution and the enhancement of our customer-centric experience, which Adam will be an integral part of."
In his role as SVP of Marketing, O'Daniel will work to identify opportunities for improvement and adopt marketing best practices by optimizing data-driven insights to expand growth. He will be responsible for developing marketing campaigns to support the business's loan originators and provide guidance across the company on how to leverage social media to attract top talent and promote Open Mortgage's messaging.
O'Daniel has 15 years of experience in marketing, communications, public relations, content strategy, financial journalism, writing and editing. Before joining Open Mortgage, he served as director of marketing and communications at Movement Mortgage, where he led marketing strategy for a 1,500-loan-officer retail sales division and increased annual retail sales volume from $8 billion to $30 billion.
O'Daniel graduated from Winthrop University with a bachelor's in Mass Communication.
Founded in 2003, Open Mortgage is headquartered in Austin, Texas, and has retail locations nationwide.
