Both Pennymac companies revealed an updated brand identity and logo, which it believes opens the doors to their next stage of growth, including significant investment in marketing and technology for customers, partners, and employees.
As a part of this rebrand, the company's wholesale division will change from Pennymac Broker Direct to Pennymac TPO. Pennymac TPO will also be investing heavily in its people, technology, products, and services to further enable Pennymac partners to reach their business success and aspirations, according to the company.
In addition to the rebrand and the name change, later this year Pennymac TPO will debut POWER+, a next-generation technology that “gives brokers more speed, control, and access to expert advice, guidance and real-time answers that enable them to deliver great service and compete in the local market,” according to Pennymac.
“These updates are rooted in our strategic objectives and represent the Pennymac strength and synergy, while underscoring our continued mission to be the most trusted and respected partners in the mortgage industry,” said David Spector, chairman and CEO.
The new logo modernizes the company's signature roofline, signifying positive, forward momentum and a window into the future, according to the company.
Pennymac brokers, correspondents, consumers, and partners will be introduced to the new brand identity across all platforms, including a refreshed website, social media channels, advertising campaigns, and consumer communications. Behind the new branding, the companies remain true to Pennymac's core values – “accountable, reliable, and ethical with a do-the-right-thing ethos, and a deep and lasting commitment to providing a superior, lifelong loan experience.”
The companies have serviced over $1 trillion of loans for more than 4 million homeowners and are currently the No. 1 correspondent aggregator, the No. 2 overall lender, the No. 6 wholesale lender in the country, and the #4 listing on Fortune’s annual list of Fastest Growing Companies.
