Planet Home Lending has added Branch Manager Jeff Hill and the True Foundation Team to its team, expanding the lender’s presence in Central and North Central Florida.
Hill joins Planet alongside Loan Officer Assistant Cassidy Hunter and Processor Daymara Flores. Based in Ocala, Hill will focus on serving homebuyers, real estate professionals, and referral partners across the area while continuing to grow his team.
“What drew me to Planet was the people and the products that will allow us to help more people find a home,” Hill said. “The leadership team shares my belief that mortgages should feel personal. Planet also gives us the support and flexibility to serve more families, answer every question, and help buyers move forward with confidence.”
Hill brings experience across purchase and refinance transactions, including FHA, VA, USDA, renovation, construction, and non-agency lending. His background includes working with first-time homebuyers, self-employed borrowers, and veterans, as well as helping clients navigate affordability through down payment assistance and customized loan structures.
“Jeff is the kind of originator who earns trust quickly with real estate agents, builders, and with borrowers,” said Vincent Ortiz, Southeast Area sales manager at Planet Home Lending. “He understands strong relationships and solid upfront work are what drive long-term success, and we’re excited to support his growth at Planet.”
Planet said its product mix and servicing-retention model will allow Hill to maintain long-term relationships with borrowers beyond closing.
“Jeff’s mindset aligns perfectly with Planet’s mission,” said Matt Payan, SVP of national production for distributed retail. “He focuses on education, accountability, and finding solutions where others might stop. That approach helps expand access to homeownership and strengthens the communities we serve.”
Outside of mortgage lending, Hill and his wife have opened their home to more than 80 foster children over the years, a commitment Planet said reflects its “We’ll Get You Home” philosophy and Hill’s community-focused approach to serving borrowers.
