Williston Financial Group (WFG), a Portland, Ore.-based full-service provider of title insurance and real estate settlement services nationwide, has announced that its technology subsidiary, Williston Enterprise Solutions and Technology (WEST), is changing its name to MyHome, a Williston Financial Group Co.
WEST launched its MyHome platform in 2015 with the goal of taking time and cost out of the real estate process for all participants, the company said. The WEST brand signified the company’s connection to Williston Financial Group. The company is now rebranding to build on the value it has created and begin the next stage of its mission to transform the real estate experience, it said.
“Since WEST’s inception, we have been dedicated to providing transparency and empowerment to all of the primary constituents in the transaction,” said Williston Financial Group President and CEO Steve Ozonian. “As the digital transformation of our industry continues, the time has come to align our brand with our goal, and build on the value and equity we’ve created by establishing an independent identity for MyHome.”
Williston Financial Group Executive Chairman and Founder Patrick F. Stone agreed. “We know how hard homeownership professionals have to work to deliver value to their clients, so we created the MyHome platform to help everyone collaborate more efficiently online,” he said. “Our goal as we rebrand the company is to build on the pioneering spirit of the MyHome platform to elevate the real estate process even further.”
“To make this point perfectly clear, we have renamed the entire company,” Stone added.
“Our mission at MyHome is to create continuous value for homeownership professionals and the consumers they serve,” said MyHome Presidenty Marty Frame. “We intend to do this by building, acquiring, and partnering with industry-leading technology solutions to bring together all phases of the real estate transaction. We are very optimistic about this next phase for our company and look forward to sharing our progress in the months to come.”
One of only six national underwriters, Williston Financial Group is the parent company of several national title insurance and settlement services providers, including WFG Lender Services and WFG National Title Insurance Co. The WFG family of companies offers full-service title insurance and settlement services for use in residential and commercial mortgage and real estate transactions nationwide.
