Realfinity Hires Kris Pope As Head Of Growth

Embedded real estate finance platform Realfinity has hired Kris Pope, former head of Better Mortgage's embedded lending solution, as its new head of growth. 

This is a strategic hire, according to Realfinity, and underscores the company’s “aggressive” plans to expand its embedded finance platform, which is designed to provide real estate professionals a seamless mortgage solution at the point of sale. 

Prior to joining Realfinity, Pope served as director of sales for Better DUO, an initiative that merged the roles of homebuyers’ agents and mortgage loan originators, and he has a background working with companies focused on advancing real estate transactions. 

His previous roles include more than five years with tech real estate marketplace Zillow Group, and he’s also worked with companies like Propy Inc., which uses blockchain technology to streamline and secure real estate transactions, and real estate transaction technology firm Modus. 

By leveraging an embedded finance model, Miami-based Realfinity notes it aims to simplify operations for agents while delivering cost savings to consumers — offering, according to the company, “better rates, faster execution, and a more seamless home-buying experience.”