Realtor.com announced Tuesday it has added “enhanced listing intelligence features” to its website that can provide predictive insights for real estate agents.
The enhanced listings can make it easier for agents to “demonstrate their value and knowledge of local market conditions, amplify their marketing tactics for their clients, and close deals,” the company said in a news release.
“Millions of homeshoppers visit Realtor.com each month,” the company said. “Understanding how these buyers are searching in a local market can be a valuable resource and powerful selling tool for agents in today's shifting market.”
Thanks to the enhanced features, Realtor.com said, real estate professionals now have access to listing intelligence that includes:
- Buyer info: See the total number of potential buyers in a local market on Realtor.com and those who've submitted inquiries on the site with a budget range that matches the listing.
- Buyer demand: View the top three ZIP codes from which a listing's buyer interest is coming. The new features also share the percentage of Realtor.com listing traffic coming from within the listing's city, the listing's state, other states, and internationally.
- Listing completeness: Gain insights about how complete their Realtor.com property listing is and suggestions for improving it with additional photos or description information.
- Performance score: Understand a Realtor.com property listing's performance and how it's attracting and engaging potential buyers compared to similar listings in that price range and ZIP code on Realtor.com.
- Market trends: Identify local market trends seen across Realtor.com, including median days on market, median list price, total number of homes with price reductions, and more.
"With rich insights from Realtor.com about active buyers in their market and how their listing stacks up against others in the area, sellers' agents can boost their value, make smarter decisions for their clients, and refine their marketing strategies to better target home shoppers and get their clients' homes sold," said Donna August, vice president of B2B Marketing at Realtor.com. "Enhanced listing intelligence is just one of the many ways Realtor.com is empowering real estate professionals with the tools they need to grow and sustain their business in today's market."
According to a recent consumer survey by Realtor.com, nearly 9 out of 10 home sellers worked with an agent to list their homes for sale. Agents and brokers can use Realtor.com's advanced listing intelligence features to help convert leads into clients with superior market intelligence and trends insights, as well as to help inform and manage seller expectations, the company said..
Agents can also use the intelligence solutions to keep their homeowner clients informed and engaged throughout the selling process with automated, personalized, and customizable reports about their home's performance on Realtor.com.
Real estate professionals can access the new listing intelligence features at no cost from the Listing Manager section of their Realtor.com Pro Dashboard.
