ServiceLink has announced the promotion of Erin Reed to the role of senior vice president of valuation. Reed will continue to execute and oversee ServiceLink’s vendor panel strategy, while taking on an expanded role leading valuation customer service.
Reed, who has held key positions across account management, operations and client services, is celebrating 20 years at ServiceLink in 2026.
“Over the last two decades, Erin has proven herself to be an outstanding leader with a deep and well-rounded understanding of the valuation business,” said Matt Woodhouse, ServiceLink’s managing director of valuation. “In this new role, she will continue to develop custom solutions in partnership with our clients to meet the needs of today’s borrowers, while identifying process improvements and leveraging technology to streamline workflows and provide value-driven, solution-oriented service.”
Reed’s approach blends process innovation with a commitment to developing teams, ensuring that both efficiency and people remain at the center of every initiative. Her focus on continuous improvement and thoughtful leadership has helped drive strong outcomes for clients, colleagues, and the organization.
“I am thoroughly committed to fostering a collaborative and connected atmosphere — one where teams can work seamlessly together, share best practices, and collectively elevate performance,” Reed said.
ServiceLink continues to cement its position as an industry Uniform Appraisal Dataset (UAD) 3.6 leader, ensuring readiness at every stage of Fannie Mae and Freddie Mac’s (GSEs) UAD 3.6 Forms Redesign rollout. Representing its latest UAD 3.6 readiness step, ServiceLink recently announced a partnership with Grid-ML LLC to offer its new UAD 3.6 Interactive Reference Guide to ServiceLink’s appraiser panel at no extra cost.
Grid-ML’s UAD 3.6 Interactive Reference Guide synthesizes the GSE’s UAD 3.6 publications into a single, easy-to-use, comprehensive digital guide so users can quickly find guidance on UAD 3.6 standardized terminology, instructions, and usage details of the new reporting format, without having to sift through multiple GSE PDF documents and spreadsheets.
