The antidote to apathy is enthusiasm. Enthusiasm is about passion, gusto, excitement and infectious energy. Major League Baseball star Pete Rose once was asked which goes first on a baseball player – his eyes, legs or arm. He said: “None of these things. It’s when his enthusiasm goes that he’s through as a player.”
What can you do to boost your enthusiasm? It all depends on how much you want to succeed. Take control of your own destiny. Success comes from knowing what you want, not wanting what you know.
A landscape gardener ran a business that had been in the family for three generations. The staff was happy, and customers loved to visit the store, or to have employees work on their gardens or make deliveries.
For as long as anyone could remember, the current owner and previous generations of owners were extremely positive happy people. Most folk assumed it was because they ran a successful business. In fact it was the other way around. A tradition in the business was that the owner always wore a big lapel badge, saying Business Is Great! The business was indeed generally great, although it went through tough times like any other. What never changed, however, was the owner’s attitude, and the badge saying Business Is Great!
Everyone who saw the badge for the first time invariably asked, “What’s so great about business?” Sometimes people would also comment that their own business was miserable, or even that they personally were miserable or stressed.
The badge always tended to start a conversation, which typically involved the owner talking about lots of positive aspects of business and work. No matter how miserable a person was, they’d usually end up feeling a lot happier after just a couple of minutes listening to all this infectious enthusiasm and positivity.
When asked about the badge in a quiet moment, the business owner would confide: “The badge came first. The great business followed.”
Mackay’s Moral: Apathy is the glove in which evil slips its hand.