Survey Reveals Lenders Prioritize Tech And Talent Amid Persistent Market Pressure – NMP Skip to main content

Survey Reveals Lenders Prioritize Tech And Talent Amid Persistent Market Pressure

Jan 30, 2026
Lenders Prioritize Tech And Talent

From digital tools to workforce strategies, a new survey from The Mortgage Collaborative finds that lenders are reshaping their businesses to thrive in today’s marketplace

The Mortgage Collaborative (TMC) has released results from a recent survey, Pulse of the Network, offering a detailed snapshot of how mortgage lenders are navigating persistent market pressure, while positioning for long-term competitiveness. The survey captures insights from 38 TMC member organizations that responded to the survey, including independent mortgage banks and depository institutions operating across the U.S.

According to the findings, technology implementation stands as lenders’ top strategic priority for 2025–2026. Respondents cited rising origination costs, operational inefficiencies, and borrower expectations as key drivers behind increased investment in APIs, automation, and digital closing tools. Lenders are seeking to modernize the loan lifecycle end-to-end, with a clear focus on scalability and cost containment.

“The Pulse of the Network gives us a clear, unfiltered view of what’s shaping lender decision-making right now,” said Jodi Hall, president and CEO of The Mortgage Collaborative. “Our members are balancing cost discipline with long-term competitiveness, and the data shows that technology, people, and partnerships are central to that equation.”

Automation and artificial intelligence (AI) adoption continues to accelerate, as more than half of surveyed lenders reported active use of APIs and automation for functions such as income and asset verification and compliance workflows. At the same time, AI-powered platforms are being deployed to improve borrower engagement, enhance decision-making, and streamline internal processes, signaling a shift from experimentation to practical application.

Beyond technology, workforce strategy is gaining prominence, with more than 75% of respondents having identified leadership development and employee engagement as key initiatives, underscoring the importance of talent optimization, succession planning, and performance measurement in a constrained volume environment. Lenders appear increasingly focused on strengthening management capacity as a lever for resilience and growth.

Revenue diversification also remains central to lender strategies. Survey participants reported expanding offerings in Non-QM lending, down payment assistance programs, and home equity products as they seek to capture market share and reinforce purchase-driven business models amid subdued refinance activity.

On the capital markets side, secondary execution is under closer scrutiny, as nearly half of respondents are prioritizing post-close process improvements, investor diversification, and data-driven analytics to reduce execution risk and protect margins.

While compliance ranked lower among overall priorities, risk management concerns persist, as more than 50% of respondents cited fraud prevention and cybersecurity as their most significant challenges, reflecting heightened vigilance as digital adoption expands.

About the author
Published
Jan 30, 2026
Home Price Growth Stalls Near 1% As Local Divide Widens

Prices fell 2.9% in Austin but rose 6.4% in Chicago, showing weak purchase demand is producing local corrections rather than a national one

Aug 17, 2026
Figure Says Partners More Than Doubled HELOC Volume On Its Platform

Consumer loan marketplace volume reached $4.3 billion as Figure Connect drove more production off the company’s balance sheet and helped lift adjusted margins to a record 55%

Aug 13, 2026
July CPI Eases Mortgage-Rate Risk, But Doesn’t Promise Relief

Consumer inflation rose just 0.1% in July, reducing pressure for a September Fed rate hike as mortgage rates remain near their highest levels of the year

Aug 13, 2026
VantageScore Says Latest Assessment Confirms Mortgage Performance Edge

The company points to trended data and tri-bureau consistency as approved lenders begin using greater credit-score choice

Aug 12, 2026
Home Sales Fall To Nearly Two-Year Low As Purchase Demand Splinters

July sales declined 4.1% as affordability squeezed buyers nationally, builder competition slowed Texas markets, and job insecurity weakened demand in Seattle

Aug 12, 2026
Higher Rates Cool July Mortgage Locks While Non-QM Pushes Past 10%

Purchase locks fell 12% from June as the conforming share dropped to 47.3%, extending the mortgage market’s shift toward more specialized products

Aug 11, 2026