UWM Announces Enhanced Pricing – NMP Skip to main content

UWM Announces Enhanced Pricing

News Director
Aug 10, 2023

It will expand Control Your Price program for loans.

Earlier this year, United Wholesale Mortgage, announced it was launching set fixed-rate jumbo products and this week it’s enhancing its pricing with an expansion of its “Control Your Price” program. 

The Pontiac-Mich.based company announced sharper pricing on loans under $200,000. The new plan includes the removal of loan-size pricing adjustments on loans under $100,000 and market-based pay-ups on 30-year fixed conventional loans that are $200,000 and below.

The number of basis points brokers can apply to Jumbo loans will increase to 40, when previously it was capped at 20. On all non-agency Jumbo loans, the Control Your Price basis points applied by brokers will be doubled or tripled, up to a maximum of 120 basis points.

These adjustments will open up opportunities for more borrowers and real estate agents to partner with mortgage brokers, UWM said. It will also enhance the wholesale channel and provide independent mortgage brokers with a competitive advantage, helping them secure more non-agency Jumbo loans and loans under $200,000.

The Control Your Price program was first launched by UWM in January 2023, designed to offer brokers access to a bucket of basis points that they could use as needed, up to 40 basis points per loan. This approach was intended to provide brokers with greater flexibility and control, aiming to deliver a more affordable, convenient, and efficient experience for their clients.

With big banks pulling out of the mortgage space, UWM is focusing more on jumbo products, President and CEO Mat Ishbia said Wednesday during an earnings call. 

"I think jumbo is an opportunity," Ishbia said. 

While UWM cannot compete with banks' low cost of funds derived from their clients' deposits, the wholesale lender said it benefits from its overall cost structure and maintains a competitive edge through its favorable margin.

About the author
Christine Stuart is the news director at NMP.
Published
Aug 10, 2023
Trump Taps Former CFPB Deputy Brian Johnson To Lead Bureau

MBA backs the nomination as lenders await clarity on the future direction of consumer finance regulation under the Trump administration

Jun 12, 2026
Trump Names FHFA Director Bill Pulte Acting Director Of National Intelligence

FHFA director will continue overseeing Fannie Mae and Freddie Mac while serving as acting director of national intelligence

Jun 02, 2026
Realtor.com Launches AI Home Search Platform Built With Google

New RealAssist tool combines AI, affordability guidance and Google Maps data to engage buyers before they reach lenders

Jun 02, 2026
Another MLS Challenges Zillow In Fight Over Listing Visibility

Realtracs joins MRED in pushing back on Zillow's listing policies, a battle with potential implications for the broader homebuying and mortgage ecosystem

May 29, 2026
Gas Prices Are Quietly Reshaping Homebuyer Affordability

Rocket Money data suggests rising fuel costs are adding pressure to already payment-sensitive buyers as mortgage rates remain elevated

May 28, 2026
MISMO Targets Costly TRID Fee Cures With New Mortgage Fee Standardization Framework

MBA’s standards organization says inconsistent fee naming still drives costly redisclosures and rework, with fee-related cures affecting more than 30% of mortgage loans

May 27, 2026